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RADIO PERSONALITY / SPORT HOST /

FLOW 98.7 / Toronto Argos / Wait… I’m a mom?!

Alicia “Ace” West is a radio personality, podcaster and sports host. She is a part of the new morning show on Flow 98.7 called Ace and Marlon in the Morning, that is disrupting the landscape. She is 1/3 of the popular weekly podcast Extra Gravy Show. And recently, she launched her own podcast called Wait…I’m a Mom?! where she shares her hot takes on motherhood as a first time mom. If that’s not enough, Alicia is the in-game host for the Toronto Argos as well as the only woman PA Announcer in Canada. You can catch her announcing at Scarborough Shooting Stars games.

FOUNDER

DEAL BODIES & DAUPHINE MAGAZINE

As a woman of African, European, and Indigenous-Caribbean descent, raised in two geographically diverse countries of The Bahamas and Canada—Krys’ beauty encounters were definably complex.

Redefining the pillars of beauty, Krys founded Dauphine in 2015—a print magazine that added dimension to an over-commercialized industry that lacked representation of creatives and content. Krys leveraged her studies in Architectural theory and design, and her experience in co-producing her self-titled TV segment ‘Beauty Beat with Krys’ for ET Canada in 2021, to better creative direct, design, and produce thought-provoking editorial assets across all mediums of her work.

In 2022, Krys earned a spot in the Sephora Accelerate for her previously founded-now-sold beauty brand—gaining recognition by Forbes, Byrdie, and WWD, with awards from American Express Blueprint and Telus Business. She was also recognized as ‘The Top 50 Women Leaders for Toronto 2022’ by global platform, Women we Admire.

This year, Krys launched Dealbodies—rerouting basic body care, to clean and effective, active concentrates for active skin. The eponymous brand leads with impactful ingredients that aren’t derailed by dilution—another notch in Krys’ commitment to revolutionizing beauty.

CO-FOUNDER

BAASMA BEAUTY

Parisa Durrani is the co-founder of BASMA Beauty, where she leads Brand Marketing and Customer Experience for one of Sephora's fastest-growing complexion brands. Prior to BASMA, she headed up strategy for one of Canada's most awarded tech agencies, worked as a marketing strategist for the Chicago Bulls, and was an associate producer for the Canadian Broadcasting Corporation (CBC).

FOUNDER

THAT GOOD CO.

Catriona 'Coco' Smart, Founder of That Good, is an experience architect, entrepreneur, and an advocate for the independence of women and people of colour. She has over 20 years’ experience in hospitality and event design, creative brand strategy and professional service. In addition, Coco has developed and launched six successful businesses and created a profitable commercial real estate portfolio some of which she uses to support her charitable initiatives. Those endeavors include, The Remix Project, where she resides as board co-chair, and is a champion fundraiser for The Parkinson’s Society of Canada. She also serves on the advisory board for CTZN Cosmetics.